This centennial campaign was designed by selecting numerous transportation initiatives that have laid the foundation for a safe transportation system, ensuring the mobility of people and goods, enhancing economic prosperity, and preserving the quality of our environment and communities.
I modified the traditional FDOT logo for the celebration and created a shortened style guide for the new color and text variations.
The 40 transportation initiatives selected span from 1915-2015 and range from the FDOT Central Office, State Materials Office, all seven Districts, and the Turnpike.
I posted entries to social media at least once a week throughout the year, sometimes "On This Date" #OTD, but most often on "Throwback Thursdays" #TBT to correspond with the historical nature of the campaign. The #FDOT100 hashtag was added to keep track of the year's conversation.
At the beginning of the year, employees were given a PDF 2015 Historical Calendar that I also had the opportunity to design.